Reduced CAC by 44% in 90 days

Rebuilt the paid acquisition strategy from scratch — new audience architecture, tighter creative testing, and daily AI-driven bid management.

The engagement began with a two-week audit. We mapped the existing funnel, identified the primary CAC drivers, and built a prioritised roadmap before a single campaign change was made.

Execution started in week five. AI systems were configured across the primary channels identified in the audit. Our strategist maintained weekly reviews and made structural changes based on early data signals.