How it happened
1
Audit
Weeks 1–2Funnel mapping + CAC drivers
2
Strategy
Weeks 3–4Prioritised roadmap built
3
Execution
Week 5+AI systems deployed
Results
8 monthsorganic pipeline
What happened
The situation and what we did.
Built a content engine targeting high-intent search queries. Technical SEO fixes unlocked crawlability. 47 net-new ranking keywords in the first 90 days.
The engagement began with a two-week audit. We mapped the existing funnel, identified the primary CAC drivers, and built a prioritised roadmap before a single campaign change was made.
Execution started in week five. AI systems were configured across the primary channels identified in the audit. Our strategist maintained weekly reviews and made structural changes based on early data signals.