41% Organic Traffic Growth
A lending software SaaS company providing loan origination, loan servicing, and embedded lending solutions partnered with GrowthByte to improve organic visibility, increase qualified lead generation, and establish visibility across AI-powered search platforms. Through technical SEO, content optimization, keyword refinement, and AI search optimization, the company achieved substantial improvements in rankings, traffic, and commercial search visibility.
A growth problem disguised as a channel problem.
Despite having a strong product offering and growing customer base, the company struggled to generate meaningful organic growth. Most commercial keywords ranked on page two or three, non-branded visibility was extremely limited, and core solution pages attracted significant impressions but very few clicks. Organic leads were often poorly qualified due to irrelevant keyword targeting, while technical SEO issues such as index bloat, keyword cannibalization, weak internal linking, and poor AI search visibility limited growth opportunities.
Diagnose first. Subtract before adding. Compound from there.
GrowthByte implemented a comprehensive SEO and AI visibility strategy focused on improving technical SEO foundations, refining keyword targeting, consolidating content authority, optimizing commercial pages, and increasing visibility across both traditional search engines and emerging AI platforms. The engagement emphasized lead quality alongside traffic growth.
The workstreams that moved the metric.
Business Discovery & Knowledge Base Development
Built a structured understanding of the client's products, integrations, target audience, competitive positioning, buyer personas, and commercial priorities to create a foundation for SEO and AI search optimization.
Technical SEO & Search Strategy
Conducted a full technical audit, resolved indexation issues, removed low-value pages from search visibility, disavowed spam backlinks, improved mobile performance, and refined keyword targeting by eliminating irrelevant mortgage-related traffic.
Content Optimization & Commercial Search Growth
Optimized existing content, improved keyword intent alignment, enhanced solution pages, developed comparison content, and created integration-focused resources targeting high-intent lending software searches.
AI Search Visibility Optimization
Structured content around buyer-focused queries, implemented entity-driven content frameworks, added FAQs and product summaries, and established visibility across ChatGPT, Gemini, Perplexity, and AI Overviews.
Continuous Optimization & Reporting
Monitored rankings, traffic, lead quality, AI visibility, and conversion performance through ongoing reporting, technical improvements, and iterative content optimization.
What the engagement moved.
Within four months, monthly organic clicks increased by 41%, growing from 765 to 1,082. Average keyword rankings improved from position 21.3 to 12.6, while total ranking keywords expanded from 1,852 to more than 2,900. Top-10 keyword rankings increased by 38%, Google organic sessions grew by 39%, and qualified leads nearly doubled month-over-month. The company also established consistent visibility across major AI search platforms, creating new opportunities for discovery beyond traditional search engines.
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