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The GrowthByte Journal

Operator-grade thinking on growth, performance & AI.

Field notes from the campaigns, audits, and rebuilds we run for B2B and D2C teams. No frameworks. No filler. Things we actually learned this week.

Indian digital marketing professionals discussing website content and reviewing digital marketing materials in an office.
Featured · Marketing Automation & AI

AI Search Visibility: Zero-Click Impact on SaaS Pipeline

Harsha Vardhan Oct 14, 2026 9 min read
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Indian marketing professional reviewing strategy documents, annotated reports, and website design layouts at an office desk
SEO 8 min

Answer Engine Optimization: AEO Benchmark Report Insights

Sudheer JOct 14, 2026
Indian professional reviewing client profiles and printed marketing materials at an office desk
Marketing Automation & AI 9 min

AI Search Optimization: How B2B Software Buying Changed

Rahul TanniruOct 14, 2026
UX researchers observing a usability testing session as a designer reviews an ecommerce product page to improve user experience and conversion rates.
Growth Strategy 11 min

Conversion rate optimisation (CRO): a practical guide

Harsha VardhanJul 24, 2026
Customer reviewing a product on a smartphone before making an online purchase at home.
Growth Strategy 12 min

D2C creative: turning ad clicks into purchases

VarshithaJul 23, 2026
Executive team reviewing fintech SEO growth and digital marketing performance dashboards in a premium corporate boardroom
SEO 8 min

FinTech SEO and content strategy: building trust through organic search

Chirasri Jul 22, 2026
Customer using a smartphone for personalized shopping and AI-powered retail recommendations in a mall.
Marketing Automation & AI 11 min

E-commerce marketing automation: turning browsers into repeat buyers

Sudheer JJul 21, 2026
Marketing team reviewing AI performance marketing dashboards and campaign strategy in a modern office.
Growth Strategy 10 min

How AI is changing performance marketing in 2026

Rahul TanniruJul 20, 2026
Two D2C marketing professionals analyzing paid advertising performance on a desktop dashboard in a modern office with product packaging and laptop, discussing campaign optimization and business growth.
Growth Strategy 11 min

Performance marketing for D2C brands: scaling paid ads profitably

Vamsi RampalliJul 16, 2026
Marketing team reviewing customer journey data and attribution reports during a strategy meeting to improve campaign performance and marketing ROI.
Marketing Analytics 11 min

Marketing Attribution Models: Stop Guessing Where Your Revenue Comes From

Chirasri Jul 15, 2026