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The GrowthByte Journal

Operator-grade thinking on growth, performance & AI.

Field notes from the campaigns, audits, and rebuilds we run for B2B and D2C teams. No frameworks. No filler. Things we actually learned this week.

UX researchers observing a usability testing session as a designer reviews an ecommerce product page to improve user experience and conversion rates.
Featured · Growth Strategy

Conversion rate optimisation (CRO): a practical guide

Harsha Vardhan Jul 24, 2026 11 min read
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Customer reviewing a product on a smartphone before making an online purchase at home.
Growth Strategy 12 min

D2C creative: turning ad clicks into purchases

VarshithaJul 23, 2026
Executive team reviewing fintech SEO growth and digital marketing performance dashboards in a premium corporate boardroom
SEO 8 min

FinTech SEO and content strategy: building trust through organic search

Chirasri Jul 22, 2026
Customer using a smartphone for personalized shopping and AI-powered retail recommendations in a mall.
Marketing Automation & AI 11 min

E-commerce marketing automation: turning browsers into repeat buyers

Sudheer JJul 21, 2026
Marketing team reviewing AI performance marketing dashboards and campaign strategy in a modern office.
Growth Strategy 10 min

How AI is changing performance marketing in 2026

Rahul TanniruJul 20, 2026
Two D2C marketing professionals analyzing paid advertising performance on a desktop dashboard in a modern office with product packaging and laptop, discussing campaign optimization and business growth.
Growth Strategy 11 min

Performance marketing for D2C brands: scaling paid ads profitably

Vamsi RampalliJul 16, 2026
Marketing team reviewing customer journey data and attribution reports during a strategy meeting to improve campaign performance and marketing ROI.
Marketing Analytics 11 min

Marketing Attribution Models: Stop Guessing Where Your Revenue Comes From

Chirasri Jul 15, 2026
Content marketing team producing videos, podcasts, and digital content to support SEO, brand awareness, audience engagement, and lead generation.
Growth Strategy 11 min

5 Essential Steps to Build a Social Media Marketing Strategy Framework

Harsha VardhanJul 14, 2026
Marketing team reviewing a content marketing strategy and website content audit to optimize buyer journey, lead generation, and sales pipeline growth.
Growth Strategy 11 min

How to Create a Content Marketing Strategy for Pipeline Growth

VarshithaJul 14, 2026
Editorial team reviews content layouts, wireframes, and publishing plans while collaborating on large-scale digital content production in a modern office.
SEO 11 min

Programmatic SEO: how it works and when to use it

Sudheer JJul 13, 2026