4,151% Organic Traffic Growth
A HealthTech company offering AI-powered lab report analysis partnered with GrowthByte to increase organic visibility, establish authority in diagnostics and biomarker education, and build presence across emerging AI search platforms. Through technical SEO, content strategy, biomarker page expansion, and AI search optimization, the company achieved exponential growth in traffic, rankings, and AI visibility.
A growth problem disguised as a channel problem.
Despite having an innovative AI-powered diagnostic platform, the company had minimal organic visibility. Most target keywords ranked beyond page three, technical SEO issues limited search performance, and there was no structured content strategy for biomarker education or AI-powered diagnostics. The business also lacked visibility across AI search platforms and had limited mechanisms for generating qualified inbound opportunities from organic search.
Diagnose first. Subtract before adding. Compound from there.
GrowthByte developed a comprehensive SEO and AI visibility strategy focused on technical optimization, biomarker content expansion, topical authority building, and AI search readiness. The engagement combined traditional SEO best practices with Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO) to improve visibility across both search engines and AI-powered discovery platforms.
The workstreams that moved the metric.
Business Discovery & Knowledge Base Development
Created a structured knowledge base covering product capabilities, AI diagnostics, biomarker analysis, audience personas, target markets, and competitive positioning to support SEO and AI search optimization.
Technical SEO & Search Strategy
Conducted a full technical audit, resolved crawl and indexation issues, implemented structured data, improved Core Web Vitals, optimized site architecture, and created a scalable content framework.
Biomarker Library & Content Expansion
Built and optimized a comprehensive biomarker content library, published educational content around diagnostics and AI-powered health analysis, and strengthened internal linking across product and educational pages.
AI Search Visibility Optimization
Structured content to align with AI-generated search experiences through entity-based content, FAQs, factual summaries, biomarker definitions, and prompt-focused content architecture.
Continuous Optimization & Authority Building
Executed ongoing content improvements, backlink acquisition, technical enhancements, AI visibility tracking, and performance reporting to support long-term growth.
What the engagement moved.
Over 11 months, monthly organic clicks increased by 4,151%, growing from 146 to 6,207. Average keyword rankings improved from position 40.3 to 4.0, while total search impressions exceeded 14.2 million. The company generated 16,509 organic clicks, achieved 45 top-three keyword rankings, and expanded organic sessions from approximately 146 to 4,602 per month. AI visibility grew significantly, with appearances across more than 1,100 AI Overview queries and a visibility score increasing from 0 to 23, establishing the company as a recognized authority across both traditional and AI-powered search ecosystems.
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