168% Organic Traffic Growth
A leading B2B health-tech platform serving over 1,000 corporates partnered with GrowthByte to expand beyond branded search, increase organic visibility, and establish an early presence in AI-powered search. Through technical SEO, content strategy, Labs section optimization, and AI search visibility initiatives, the company achieved significant growth in traffic, rankings, and non-branded discovery.
A growth problem disguised as a channel problem.
The client had strong brand recognition but relied almost entirely on branded search traffic. Organic growth had plateaued, non-branded visibility was minimal, key employer-focused pages generated low click-through rates despite high impressions, and the diagnostic labs section remained largely untapped as an SEO asset. Additionally, the company had no visibility across AI-powered search experiences such as Google AI Overviews, ChatGPT, and Perplexity.
Diagnose first. Subtract before adding. Compound from there.
GrowthByte implemented a comprehensive SEO growth strategy combining technical optimization, content expansion, scalable Labs SEO, authority building, and AI search optimization. The engagement focused on improving technical foundations, unlocking non-branded search opportunities, expanding high-intent diagnostic content, and increasing visibility across both traditional and AI-driven search channels.
The workstreams that moved the metric.
Technical SEO & Knowledge Base Development
Conducted technical audits, optimized service and employer pages, improved internal linking, implemented FAQ schema, and built a structured knowledge base around corporate wellness, OPD, EAP, diagnostics, and telemedicine.
Content Strategy & Non-Branded Search Growth
Developed a keyword-driven content strategy targeting HR leaders, employers, and corporate decision-makers. Published SEO-optimized content designed to capture informational and commercial search intent.
Labs Section Expansion
Transformed the Labs directory into a scalable SEO growth engine by optimizing diagnostic center and test pages, improving structured data, enhancing content quality, and targeting high-intent local search queries.
AI Search Visibility Optimization
Structured content for AI Overviews and emerging AI search platforms using entity-based content, FAQs, direct-answer formats, and improved semantic relevance
Ongoing Optimization & Reporting
Executed continuous SEO improvements through content updates, link building, technical enhancements, competitor benchmarking, and AI visibility tracking.
What the engagement moved.
Within five months, monthly organic clicks increased by 168%, growing from 10,411 to 33,616. Monthly impressions expanded from 212,000 to over 52 million, while average rankings improved from position 30 to 4.6. The website grew from approximately 100 ranking keywords to more than 7,900 keywords, generated 1,419 SERP feature placements, and significantly increased non-branded search visibility. The Labs section emerged as the primary growth driver, while AI Overview visibility improved by 164%, creating a strong foundation for future AI-driven discovery.
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